NEWS BYTES DAILY

NEWS BYTES DAILY


Easy To Read News & Trends

US Neiman Marcus Appoints Lisa Aiken as Fashion & Lifestyle Director

Share:

Neiman Marcus Group, an American department store chain, has announced the appointment of Lisa Aiken as a new fashion and lifestyle director. This role is part of the transformation of the merchandising and planning team and reports to Rana Todlovich, President and Chief Merchandising Officer of Neiman Marcus.

Starting August 9, Aiken will lead the Neiman Marcus fashion and lifestyle office. She acts as a hipster expert, identifying new brands and discovering new trends and services across the fashion and lifestyle disciplines. In this position, she will work closely with her brand partners to expand the exclusive partnership known as Neiman Marcus, the company said in a press release.

In her recent role, Aiken defined fashion vision as Moda Operandi’s fashion and buying director. Early in his career at Net-a-Porter and My Theresa, Aiken built a reputation for bringing a modern approach to luxury brands and fashion e-tailers.

“Lisa has a deep understanding of both luxury fashion and emerging brands, and has the expertise to be a compelling storyteller of seasonal fashion messages and skills on digital platforms. She has a unique perspective. Bringing it further strengthening the fashion and technology authority of Neyman Marcus, “said Todlovich.

Under Todorovich’s leadership, the merchandising organization has evolved to strengthen retailer partnerships with over 3,000 existing and new brand partners. Neiman Marcus’ top 20 brands increased by about 35% in the third quarter compared to 2019, and their luxury partners are expanding their distribution by 350 points.

Neiman Marcus’ introduction of the new fashion and lifestyle director is based on nearly 50 new notable brands, 20 limited capsules and products, and the addition of a unique experience within the existing portfolio of brands this spring. I will. Amplifies that momentum.

“It’s an honor to be part of such a brand at the pinnacle of luxury with a world-famous heritage, but more importantly, to be at the forefront of continuous evolution during these crucial times. “Aiken said. “We look forward to partnering with our team and all our brand partners to provide Neiman Marcus customers with a highly advanced and advanced luxury brand experience.”

Fiber2Fashion News Desk (KD)

Neiman Marcus Group, an American department store chain, has announced the appointment of Lisa Aiken as a new fashion and lifestyle director. This role is part of the transformation of the merchandising and planning team and reports to Rana Todlovich, President and Chief Merchandising Officer of Neiman Marcus.

US Neiman Marcus Appoints Lisa Aiken as Fashion & Lifestyle Director

Source link US Neiman Marcus Appoints Lisa Aiken as Fashion & Lifestyle Director

>>> ad: Don't Miss Today's BEST Amazon Deals!
Originally Appeared Here

You may also like